Forever A&P Reviews

Free and included with a Shopify store, with no extra domain cost.

Instant setup, so the store can go live quickly without waiting on domain setup.

Secure by default, with Shopify SSL/HTTPS included.

Useful for testing checkout, design changes, and development before launch.

Permanent backup/admin URL, since the .myshopify.com address stays active for the store.

Looks less professional than a custom branded domain.

Can reduce customer trust, because shoppers may associate it with a starter store or scammy dropshipping sites.

Weak branding, since the Shopify subdomain is not as memorable as a custom domain.

Cannot be changed, so the store’s myshopify.com name is locked in once created.

Not ideal for long-term SEO or ad performance, compared with a branded domain.